From Dead Sales to ₹1.2 Crore in 5 Months: How We Revived a Celebrity-Led Clothing Brand

A Brand Stuck in the Shadow of Its Past

The client was in a difficult position a once-hyped clothing brand launched by a celebrity. Initially, the brand attracted traffic and revenue using the celebrity’s fanbase, but the customers weren’t ideal buyers. They were simply buying small-ticket items to support the celebrity, not because they genuinely loved the brand or its products.

Here’s what was going wrong:

• Misaligned Audience: The pixel was trained on low-value buyers with no intention of becoming repeat customers.
• Heavy Reliance on Discounts: The brand had built a discount culture flat 50%, 30%, or 40% off on every campaign. When discounts were removed, sales plummeted.
• Dead Stock Everywhere: Only a few items from one collection sold, while the rest piled up, choking inventory and workspace capacity.
• Stagnant Revenue: Despite switching multiple agencies and consultants, the brand was stuck at ₹12 lakhs/month with a 2.5x ROAS.

The new owners of the brand were desperate. They knew the potential but felt stuck in a spiral of declining sales and bad strategies.

That’s when they came to us.

The Strategy: Rebuilding from the Ground Up

We didn’t just tweak their ads we redefined the brand and built an entirely new growth engine. Here’s exactly what we did:

1️⃣ Detaching the Brand from the Celebrity
We positioned the brand for its own identity with strong USPs, focusing on its affordable yet premium pricing. Our goal was to attract people who genuinely wanted the product—not bargain hunters.

2️⃣ Rebuilding the ICP (Ideal Customer Persona)
We identified five key collections, each with a unique audience. Instead of selling everything to everyone, we crafted campaigns tailored to each persona—building specific messaging, visuals, and offers.

3️⃣ Removing the Discount Culture
We eliminated all discounts except for a flat 10% new customer offer. This allowed us to build a “fair pricing for all” strategy, attracting customers who valued the product, not just the price.

4️⃣ The Hyperscale Framework for Campaign Structuring
We launched campaigns for each collection, carefully retargeting warm audiences and firing the pixel with the right traffic. Within the first month, we doubled revenue to ₹24 lakhs, focusing on people who resonated with the brand.

5️⃣ UGC Content with a Purpose
We worked with creators to generate specific types of content that aligned with our ICP strategy. No random unboxing or generic posts everything was intentional.

6️⃣ New Collection Hype Strategy
We created excitement around new drops by building anticipation through targeted campaigns, social proof, and limited-time sales.

The Results: From Stagnation to Scalable Growth

📈 Month 1: ₹24 lakhs with a 3.5x ROAS
📈 Month 3: ₹45 lakhs with steady scaling
📈 Month 5: ₹1.19 crore with a consistent 7x ROAS

The transformation was undeniable. Here’s what changed:

• Dead Stock? Cleared! Every collection moved thanks to targeted campaigns and storytelling.
• Inventory Issues Resolved: With dead stock gone, the brand had the space and confidence to create new collections.
• Customer Quality Improved: The pixel was now trained on high-quality buyers, driving long-term growth.
• AOV Boosted: From ₹100 to ₹220 through optimized pricing and product bundles.

One of the biggest wins? A limited-time sale that generated more revenue in 2 days than the previous 2 weeks combined. This time, sales weren’t driven by discounts but by carefully crafted hype and scarcity.

Conclusion: From Hopeless to Thriving

The client’s journey was nothing short of a transformation.

When they first came to us, they were frustrated, burned out, and unsure if their brand could ever scale. Now, they’re excited about the future planning new collection drops, launching in multiple countries (UK, Canada), and aiming for ₹2 crore in monthly revenue.

We’re not just marketers, we’re partners in growth. We take brands from stagnation to scale with proven systems that work, no matter how algorithms change.

🚀 Want to see what this strategy could do for your brand? Let’s chat.
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