Women’s Apparel Brand Scaled from ₹12L to ₹1.19CR in 5 Months

Struggling to scale your women’s apparel ecommerce business beyond stagnant monthly revenue? Discover how one premium fashion brand jumped from ₹12L in monthly revenue to ₹1.19CR in just five months – while boosting ROAS from 2.5 to 6.5 using our Hyper Scale Framework.

1. About the Client

• Niche: Premium women’s apparel
• Followers: 112K on Instagram
• Goal: Reach ₹1CR in monthly revenue at a 3.5 ROAS – without compromising profitability

2. Key Challenges

1. Revenue Plateau: Stuck at ₹12L/month
2. Rising CPAs: Costs surged when trying to scale
3. Flat ROAS (2.5): Limited profit margins
4. Weak Ad Engagement: Outdated creatives led to high-cost, low-quality traffic

3. The Solution: Hyper Scale Framework

1. Audience Segmentation: Split audiences into 10 unique Ideal Customer Personas (ICPs) for precise targeting
2. Hyper-Personalized Ads: Tailored messaging and offers for each segment
3. Creative Testing (8-10/week): Frequent refreshes to combat ad fatigue
4. Gradual Budget Scaling: 20-30% increases every 24-48 hours to maintain ROAS
5. Retargeting Strategy: Engaged high-intent shoppers who previously visited or abandoned carts

4. Results in 5 Months

• Revenue Leap: From ₹12L to ₹1.19CR
• ROAS Increase: 2.5 ➜ 6.5
• Conversion Boost: 3X growth in Add-to-Cart and Purchases

5. Key Takeaways

• Refresh Creatives: Prevent ad fatigue and keep audiences interested
• Tailor Messaging: Specific segments = higher engagement
• Scale Strategically: Slow, data-driven budget increments outperform risky jumps
• Retarget Often: Don’t lose high-intent shoppers – bring them back to buy

Ready to see these results for your own apparel ecommerce brand? Implement these tactics or reach out for a free audit.