How We Scaled a Women’s Fashion Brand from ₹3L to ₹10L in 30 Days (ROAS 4.25)

Introduction

Scaling a fashion brand is challenging, especially when sales aren’t converting despite good ad engagement. In this case study, we break down how Altagic helped a women’s fashion brand go from ₹3L to ₹10L+ in just 30 days while increasing their ROAS from 2.87 to 4.25.

If you’re struggling with high CPMs, low ATC, or trust issues in your ads, this strategy will show you exactly how we fixed these problems and scaled profitably.

The Challenge: Good Engagement, Poor Conversions

This women’s fashion brand had everything in place strong creatives, high CTR, and engaged audiences but conversions were still not happening. After analyzing their funnel, we found key issues:

• No Add-to-Cart or Purchases: Despite good hooks, users weren’t taking action.
• High CPMs: Increased ad costs made scaling difficult.
• Pricing Perception Issue: The brand previously used a 50% discount trick, where prices were artificially raised and then slashed. This made potential buyers feel misled, reducing trust and stopping conversions.
• Low Hold Rate: High return-to-origin (RTO) and cancellations meant net ROAS was only 2.2, which wasn’t profitable.

The challenge was not about getting more traffic it was about building trust and making users feel confident to buy.

The Solution: How We Fixed The Funnel & Scaled to ₹10L+

We implemented Altagic’s Hyper Scale Strategy, which focused on fixing customer trust and optimizing ad performance.

1. Fixed the Pricing Perception

Instead of relying on discount gimmicks, we shifted the strategy to emphasize genuine value-driven offers. This helped rebuild user confidence and stopped drop-offs at the add-to-cart stage.

2. Launched Native Video Ads

We moved away from traditional sales-style ads and created organic-looking video ads that blended naturally into users’ feeds. This built trust and encouraged conversions.

3. Optimized Retargeting with SMS & Email

We implemented automated flows for abandoned carts, targeting potential buyers through personalized SMS and email sequences. This alone recovered a significant portion of lost sales.

4. Gradual Budget Scaling

Instead of increasing budgets aggressively, we followed a 72-hour scaling rule increasing spend only when performance was stable. This kept ROAS high while allowing sustainable growth.

The Results: 3X Conversions & ₹10L+ Revenue

📈 Here’s what we achieved in just 30 days:

• Revenue Growth: ₹3L ➝ ₹10L+
• ROAS Increase: 2.87 ➝ 4.25
• 3X More Conversions: Higher Add-to-Carts and Purchases

This approach restored buyer confidence, improved ad efficiency, and made scaling profitable.

FAQs: Answering Your Key Questions

1. What was the biggest issue with the brand’s ad performance?

The main problem was trust and pricing perception. Customers felt tricked by the previous 50% discount strategy, which led to poor conversions.

2. How did you fix the problem of no Add-to-Carts?

We switched to native video ads that looked organic and removed the discount trick. This built trust, and users started adding products to their carts.

3. How did SMS & email help in recovering sales?

We implemented targeted abandoned cart sequences, sending reminders and personalized messages to bring back potential buyers.

4. Can this strategy work for other fashion brands?

Yes! If your brand struggles with low conversions despite good ad engagement, this method can help improve trust, sales, and ROAS.

Final Takeaway: Scale Your Fashion Brand with Altagic

If you want to scale your eCommerce brand profitably, you need the right strategy, not just more ad spend.

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