CHECK FB UNWRITTEN RULES

Why Facebook rejects or bans our account despite not violating any policy.

Real reason behind Facebook Bans

The entire algorithm of Facebook is dependent on its AI which controls which post to remove or ban their accounts.

Facebook breaks down the types of unacceptable posts and content into six different categories, including: “Violence and Criminal Behavior,” “Safety,” “Objectionable Content,” “Integrity and Authenticity,” “Respecting Intellectual Property,” and “Content-Related Requests.”

Facebook CEO Mark Zuckerberg was specifically called out on Capitol Hill for allowing ads for regulated items such as opioids to run on Facebook, but the company’s terms prohibit individual sales and trade of drugs, non-medical drugs, firearms, ammunition and more. It says it allows discussion of some of these topics, such as firearms.

Other banned topics include anything (or anyone) who’s promoting or publicizing crime or trying to coordinate harm.

Facebook reads everything

You should be aware of your Ad copies of what you are using within your Ads as Facebook AI reads every copy written on your ads, and out of those thousands of niches those are banned by Facebook. The AI put our Ads under those banned niches and there things started making changes. Now our ads and accounts are under those banned niches, so AI makes us aware of those issues or start performing actions like Ad rejected, Ad account banned or sometimes Business Manager Banned. Focusing on our Ad copies is an easy option which allows us to deal with Facebook algorithms.

Story of Ruth Harrigan

Let’s make it much easier to understand by story of Ruth Harrigan:

New York-based businesswoman Ruth Harrigan usually sells her honey and beeswax products in souvenir shops. But with Covid-19 pausing tourism, she’s been almost entirely dependent on Facebook ads to drive online sales. On Nov. 11, this new financial lifeline was abruptly cut when the social media company blocked her HoneyGramz ad account for violating its policies. She couldn’t imagine what about her tiny honey-filled gifts would have triggered the problem.

Friends told Harrigan to just wait a couple of days and the problem might resolve itself. She waited, until she lost an estimated $5,000 in revenue.

“I was getting a little anxious thinking, ‘Oh my God, Black Friday is around the corner, most of my sales for the year happen in November and December and that’s it,’” she explained. “I said, ‘If I’m shut down any longer than this, it’ll cripple me.’”

Even if everything was going well the honey was not the issue, the issue became the copy which were showing behaviours like “How to improve your health with our X product in X days

Harrigan is one of millions of small business advertisers who have come to rely on Facebook Inc. without understanding the basics and important things before putting their feet into Facebook Algo.

And also Facebook most of the time restores the Facebook Account without any information which must look good but it becomes worse. Because even if an ad account gets restored, businesses lose crucial momentum. Facebook’s advertising algorithm takes a couple of weeks to figure out which users may be interested in an ad, to refine the targeting.

The 68 Solutions to understand today!

● General Must comply with the Facebook Platform Policies
● Contests and page posts must comply with Page Terms
● No false, misleading, fraudulent, or deceptive claims or content
● No management of more than one advertiser or client per ad account
● Use of Custom Audiences must comply with Custom Audience Terms

Data and Privacy

● No sharing of advertising data with outside sources
● No use of ad data to build or augment profiles
● You can use user data, but only with their consent and while following applicable laws
● Don’t sell user data

Ad Creative and Positioning

● Every part of an ad must be relevant to the product promoted
● No audio or flash animation without a user’s interaction Do not position in a sexually suggestive manner
● Must include proper use of grammar
● Must use symbols, numbers or letters per their actual meanings
● Must be accurate and provide proper representation without deception Cannot imply a user’s personal characteristics (race or ethnic origin, religion or philosophical belief, age, sexual orientation or sexual life, gender identity, disability or physical/mental health, financial status or information, membership in a trade union, criminal record, name)
● Must lead to a functioning landing page that does not prevent the user from leaving
● No more than 20% text in images
● Targeting for alcohol must adhere to applicable laws
● Targeting for dating must adhere to applicable laws
● Targeting for adult products must adhere to applicable laws

Ad Content

● Content must comply with all laws and regulations
● All claims must be substantiated
● Don’t be offensive
● Content can’t be false, deceptive or misleading
● No spam
● Don’t promote illegal things
● Don’t violate the rights of others
● Video ads for health products can’t play automatically!
● No promotion of adult products (ignore that point about targeting adult products in #22)
● Contraception or family planning ads are okay — but sometimes
● Promotion of alcohol is prohibited in 13 countries — and probably some other places, too
● Sometimes you can promote alcohol, but only if you don’t break one of a whole bunch of rules
● No dating sites with a sexual emphasis
● Some dating sites are okay, but only if approved by Facebook
● No promotion of illegal drugs
● No promotion of tobacco
● No promotion of drug or tobacco paraphernalia
● Online gambling ads only allowed in certain countries and if approved by…

Facebook

● Governmental run lotteries can be promoted, but only if targeting those in that jurisdiction
● Offline gambling ads only allowed when no laws are broken and when properly targeted
● No promotion of prescription drugs
● Online pharmacies generally prohibited unless allowed by Facebook
● Dietary or herbal supplements sometimes allowed unless involving a long list of stuff considered unsafe by Facebook
● No links to spyware or malware
● No unexpected, deceptive or unfair user experience, typically — but not always — involving software
● No software that performs activities hidden to the user No automatic downloads or surprise download dialog boxes
● No software that infringes on rights of other software If you’re going to run ads for subscription services, be sure to follow a whole lot of rules
● Don’t promote business models like MLM or other stuff Facebook doesn’t like
● Don’t promote weapons or stuff related to weapons

Ad Community Standards

● If your ad gets a lot of negative feedback, Facebook might remove it
● Your ad may be in violation of community standards if Facebook says it is
● You can’t promote illegal stuff You can’t harass, insult or bully others
● You can’t impersonate others
● No Hate Speech
● No ads promoted to minors that may be considered inappropriate
● No sex, nudity or provocative stuff
● No shocking, sensational or excessively violent stuff

Facebook References

● Don’t be stupid and imply an endorsement or partnership with Facebook
● Very limited use of Facebook marks except as permitted by the Brand Usage Guidelines or if Facebook says it’s okay

Rights of Others

● Don’t infringe on or violate the rights of others
● Don’t break copyright laws
● Don’t break trademark laws
● Don’t mess with someone’s privacy

One More Thing…

Facebook reserves the right to reject, approve or remove any ad for any reason, in their sole discretion, including ads that negatively affect their relationship with users or that promote content, services, or activities, contrary to their competitive position, interests, or advertising philosophy. These guidelines are subject to change at any time.

In other words, don’t break any of the rules above, but… That doesn’t mean that if you don’t specifically break a rule above that you aren’t breaking a rule.

Good luck!