These Men Are Accused of Gaining Profits by Educating Others on Creating AI-Generated Adult Content

Just over a year prior, MG was living a fairly typical life as a twenty-something in Scottsdale, Arizona. Employed as a personal assistant, she supplemented her income by serving tables on weekends. Like many women her age, she maintained an Instagram account where she occasionally shared Stories and pictures of herself enjoying matcha, relaxing by the pool with friends, or attending Pilates classes.

“I never aimed to gain fame on social media,” MG (named only as MG in the lawsuit to protect her identity) states. “I just used it like most people initially did—to share moments with close friends and family.” With just over 9,000 followers, her audience was significant, yet far from a major influencer level.

Last summer, she received a message from a follower. The person asked if she was aware that photos and videos of a woman resembling MG were circulating on Instagram. Curious, MG clicked the link and was shocked to see several Reels featuring a face that looked like hers artificially placed onto a body that matched her own exactly. The individual in the images was dressed provocatively, adorned with tattoos in the same areas as MG.

MG felt a surge of horror. “If you didn’t know me well, you might genuinely think those images were of me,” she remarked. “It was an unsettling realization that I had no control over my own likeness.”

Her distress deepened upon learning that not only were manipulated nude or revealing photos of her being spread online, as detailed in a recent complaint, but they were also being used to promote AI ModelForge, a platform designed to teach men how to create their own AI influencers. In a series of online classes and tutorials, the purportedly instructed subscribers on utilizing software called CreatorCore to develop AI models using images of unsuspecting young women, sharing the fabricated content on Instagram and TikTok.

“They provided a comprehensive guide, including tips on selecting individuals who wouldn’t defend themselves, outlining what kinds of women to target and where to source their pictures,” she asserts. “It was appalling on every level.”

MG is one of three plaintiffs in a lawsuit filed in January in Arizona against three men from Phoenix: Jackson Webb, Lucas Webb, and Beau Schultz, along with 50 unidentified defendants. The lawsuit claims that the Webbs and Schultz scoured the internet for images of unwitting young women, then used AI technology to create photos and videos of fictional models strikingly similar to them, distributing this content on the subscription platform Fanvue.

Additionally, the suit alleges that for $24.95 a month via the Whop platform, these men sold online courses training others, including the unknown defendants mentioned in the suit, on crafting their own AI-generated influencers based on real women’s photos. They reportedly developed “Blueprints” for scraping images from women’s social media profiles to input into the generative AI model on CreatorCore, including a separate application that would strip the women’s clothing and produce sexually explicit images and videos. According to the suit, this kind of content amassed millions of views and purportedly generated over $50,000 in income within a single month. (The Webbs and Schultz have not responded to requests for comment.)

The complaint characterizes this profit-driven operation as exploiting a “harem of indistinguishable AI replicas of unsuspecting women and girls,” while also instructing “predators looking to exploit” women on social media. According to the lawsuit, by 2025, the CreatorCore platform boasted over 8,000 subscribers producing their own AI influencers, which resulted in more than 500,000 images and videos.