AI Podcasters Are Eager to Share Tips for Making a Man Happy

“It’s subtle propaganda,” remarks Mandii B, cohost of the sex and lifestyle podcast Decisions, Decisions. The videos and their accompanying rhetoric target harmful gender stereotypes. “They quietly influence beliefs and expectations without providing depth or accountability. It reminds me of how the American Dream was marketed for years: a polished, repetitive narrative that didn’t necessarily capture the complex, diverse lives people were actually leading. This content mirrors that in its approach to relationships, promoting simplified ideals devoid of context, nuance, or accountability.”

However, genuine dialogue isn’t the primary objective for these accounts. Almost every page reviewed by WIRED serves as a pathway to paid courses on AI influencing. Alongside a digital business launch kit priced at $117 or a six-week intensive product accelerator course for $147, the creator behind the Ari Banks avatar offers a $497 lesson plan titled “AI Content University” where individuals can learn to “Create viral AI podcasts & engaging video content, Master the Realism Formula™ (to ensure your content appears non-AI), and Utilize lip sync + voice cloning to bring your creations to life.” She guarantees to “Turn your content into profit (not just views).”

AI with Lotti, the creator of Luxe’s account, claims to have expanded her Facebook page to 100,000 followers and amassed 12 million views in less than 30 days. She offers an “AI Luxe Academy” course for $84, and for $9.97, you can purchase Melissa Devine’s “300+ Quotes For the Women Who Refuse to Settle” to help craft your AI podcaster’s persona.

“This operates on the same principle that drives successful influencer content: specificity and emotional appeal,” explains Lily Comba, founder and CEO of influencer marketing agency Superbloom. “The distinction is that AI is executing this strategy at scale. However, engagement achieved without a genuine relationship has its limits. Influencer marketing learned this lesson the hard way, and I anticipate AI creators will encounter similar challenges.”

Perhaps the most concerning aspect of these videos is their seemingly ordinary nature. The landscape of AI is now saturated with manipulated content that can be bizarre, violent, provocative, or shockingly cartoonish—some still fixated on those fruit videos—yet the AI podcast clips generally maintain a typical tone. There’s nothing particularly remarkable about the visuals apart from the advice being shared, which is what makes them deceptive.

Nevertheless, the engineers behind these flawless AI avatars appear to overlook that the true essence of podcasting—and perhaps the medium’s power—lies in human imperfection: conversations, viewpoints, and experiences that are often messy but expressed with candid honesty.

Still, Mandii B recognizes why individuals are attracted to this type of artificial relationship content. “They’re seeking direction. When something sounds assured, polished, and widely accepted, it’s easy to place trust in it.” She isn’t concerned about AI podcasters replacing her anytime soon. The appeal of these videos reflects a broader societal issue, she observes. “People prefer not to think for themselves.”